Sticky Dialog Bar | Support | GIS Dictionary

A to Z GIS | Explore this related guide, featuring updated terms and graphics and developed in coordination with Esri’s GIS Dictionary team.

Learn more about A to Z GIS

GIS Dictionary

Browse dictionary

simple market area

URL copied Share URL
  1. [analysis/geoprocessing] An area defined by a generalized boundary drawn around the most distant set of customer points (a convex hull) that total to some value. The calculation may be unweighted (in which case every point has the same value) or weighted by a value in the underlying database, such as sales. Media/simple-market-area.gif

See also