2016 Esri Retail MarketPlace Methodology

Esri continues to leverage and build on its years of analytic insight and experience with the 2016 Retail MarketPlace. The database includes the latest market statistics for Retail Trade and Food Services and Drinking Places (the retail market).

A complete, current, and accurate snapshot of the retail marketplace is critical to strategic decisions made by retail trade and related food service
establishments to increase business. There are two ways to measure activity in a retail market—supply and demand. Analysis of consumer spending reveals market demand, or retail potential. Examining business revenues—retail sales—reveals market supply.