Frequently asked question
Esri Demographics comprises Standard Demographics (Source: Michael Bauer Research) and Advanced Demographics (multiple sources).
Esri Standard Demographics provide a consistent data source and methodology across 170+ countries/regions. Many data variables are homogenous across these regions, allowing users to easily compare global markets and communities. Data source is Michael Bauer Research (MBR).
Esri Advanced Demographics provide a detailed set of data within a country/region and include more data variables or finer levels of geography than those available through Standard Demographics. Advanced Demographics are available for a limited set of countries/regions and come from various sources.
Learn more: Advanced Demographics
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