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Why is the PMF not readable by ArcMap when published using ArcObjects?
The IPMF::PMFSettings property, used when publishing a map document to a PMF using ArcObjects has two Application settings.
The documentation in the ArcObjects Developer Help for the Application strings are incorrect.
The correct Application strings for IPMF::PMFSettings are:
It is necessary to set both Application strings to be able to open the resulting PMF file in ArcMap. If both are true, OpenOnlyInArcReader takes precedence, and the resulting PMF will not be readable by ArcMap.