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Code:
<LAYER type="featureclass" name="Cities" visible="true" id="Cities">
<DATASET name="cities" type="point" workspace="shp_ws-14" />
<SIMPLERENDERER>
<TRUETYPEMARKERSYMBOL transparency="1.0" font="ESRI Cartography"
fontstyle="bolditalic" character="252" fontcolor="255,255,0" fontsize="30"
hotspot="20,20" anglefield="rotate" rotatemethod="geographic" />
</SIMPLERENDERER>
</LAYER>
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