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When exporting a map that contains text elements symbolized with a background halo, the halo appears shifted in relation to the text string in the PDF, AI, or EPS export file. The shift is particularly noticeable when the text element is rotated at an angle other than 0, 90, 180, or 270 degrees.
The solution is a work around.
Change the text string's vertical alignment property to Baseline (the default is Bottom).
<a href='https://support.esri.com/en/knowledgebase/techarticles/detail/22137' target='_blank'>How To: Change a text string's vertical and horizontal alignment</a>
This problem has been fixed for the PDF export format in ArcGIS 8.1.2.