2008 Market Potential Data Descriptions


Updated documentation for the ESRI Market Potential database. Market potential data measures the likely demand for a product or service and is delivered with the Segmentation Module.


Due to the timing of the 9.3 release, we were unable to include this document on the final DVDs. Please supplement this document for the existing document contained at \Program Files\ArcGIS\Business Analyst\Documentation.

Supporting Files :