Technical Paper

2017 Esri Retail MarketPlace Methodology (in 2019 Geography)

This database includes the latest market statistics for Retail Trade and Food Services and Drinking Places (The retail market).

A complete, current, and accurate snapshot of the retail marketplace is critical to strategic decisions made by retail trade and related food service establishments to increase business. There are two ways to measure activity in a retail market—supply and demand. Analysis of consumer spending reveals market demand, or retail potential. Examining business revenues—retail sales—reveals market supply.

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