Skip to main content

Technical Paper

2017 Esri Market Potential Database Methodology

Market Potential data measures the likely demand for a product or service in an area. The database includes an expected number of consumers and a Market Potential Index (MPI) for each product or service.

Esri's 2017 Market Potential database incorporates the next generation of Tapestry Segmentation with new and revised items from 2014 consumer surveys to provide a fresh outlook on local consumer preferences. Data for more than 2,200 items, organized into 35 categories, representing goods, services, attitudes, and activities collected from GfK MRI surveys, are included.

Supporting Files

Get help from ArcGIS experts

Contact technical support

Download the Esri Support App

Go to download options