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Technical Paper

2014 Esri Data - Tapestry Segmentation Methodology Statement

The 2014 release represents the next generation of Tapestry Segmentation. The number of segments increased from 65 to 67 unique segments in this release.

Esri introduces the next generation of Tapestry™ Segmentation, a market segmentation system designed to identify consumer markets in the United States. This Tapestry system incorporates the effects of growth and decline in the last decade on established consumer markets plus the emergence of new markets populated by the Millenials and immigration. Reflecting the increasing diversity among American consumers, Tapestry now includes 67 distinct market segments and 14 summary groups.

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