In ArcMap documents, Microsoft Virtual Earth or Bing Maps layers do not display in published map documents or PMFs when viewed in ArcReader.
Microsoft Virtual Earth or Bing Maps layers are not supported in PMFs. The license for Bing Maps, which was formerly known as Microsoft Virtual Earth, is only for ArcMap for that particular machine.
When a map contains a Microsoft Virtual Earth or Bing Maps layer, the following error is displayed when the map document is published:
"One or more layers in the map do not support publishing. These layers were removed from the published map. Use the Map Summary dialog to determine which layers do not support publishing."