HOW TO
Instructions provided describe how to run a demographic report for a standard geography in Esri Business Analyst Online.
![[O-Image]](https://webapps-cdn.esri.com/CDN/support-site/technical-articles-images/000011205/00N39000003LL2C-0EM39000000wdEw.png)
![[O-Image]](https://webapps-cdn.esri.com/CDN/support-site/technical-articles-images/000011205/00N39000003LL2C-0EM39000000wdEu.png)
![[O-Image]](https://webapps-cdn.esri.com/CDN/support-site/technical-articles-images/000011205/00N39000003LL2C-0EM39000000wdFx.png)
![[O-Image]](https://webapps-cdn.esri.com/CDN/support-site/technical-articles-images/000011205/00N39000003LL2C-0EM39000000wdG1.png)
![[O-Image]](https://webapps-cdn.esri.com/CDN/support-site/technical-articles-images/000011205/00N39000003LL2C-0EM39000000wdEx.png)
Note:
Steps 1-3 allow selecting other geographies such as cities, zip codes, MSAs (Minimum Safe Altitude) and other options.
![[O-Image]](https://webapps-cdn.esri.com/CDN/support-site/technical-articles-images/000011205/00N39000003LL2C-0EM39000000wdG4.png)
![[O-Image]](https://webapps-cdn.esri.com/CDN/support-site/technical-articles-images/000011205/00N39000003LL2C-0EM39000000wdG0.png)
Article ID: 000011205
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