A to Z GIS | Explore this related guide, featuring updated terms and graphics and developed in coordination with Esri’s GIS Dictionary team.
Learn more about A to Z GIS
GIS Dictionary
Browse dictionary
designated market area
URL copiedShare URL
[social GIS]
Also known by the acronym DMA. A geographic region in the United States where population receives the same local broadcast media. DMAs are used primarily for consumer analysis and marketing. Nielsen Media Research defines and owns DMA data and boundaries, the latter of which typically correspond to U.S. counties, with a few exceptions.