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Why doesn't the number of views reported for an item on the Search Results page in ArcGIS Online match the actual views of the item?
In ArcGIS Online, the 'Views' shows the number of times an item has been viewed or opened. In some instances, the number of views reported for an item on the Search Results page differs from the number of views reported on the Item Description page in ArcGIS Online. Sometimes, the number of views for items such as feature services is different in the item details page and usage statistics.
This is a known limitation in ArcGIS Online. The views are counted differently depending on the source of the data, the properties of the data, and how the data is viewed. For web maps, ArcGIS Server map services, ArcGIS Server image services, and ArcGIS Server feature services, the count increases by one when opening the item details page or opening the item in the map viewer. For example, if a user opens a map service item details page and clicks 'Open', the count increases by two. For other items such as web apps, mobile apps, KML, and so forth, the count increases by one when the item is opened; the count does not increase when the item details page is opened. Additionally, viewing a web map embedded in a separate web page counts towards the number of views for that item in ArcGIS Online statistics.
For some feature services, the number of views increases by one every time a user pans or zooms around the feature service, as a request is made every time the page refreshes. If a user opens a map via the Map Gallery, then returns to refresh the page with the view count, the count increments by three. Viewing the map on a mobile device also increases the view count.
The number of views displayed in search results may be smaller than the number listed on the item details page. The item details page has a more accurate number. Views are not an absolute metric about the usage of an item. Rather, views are useful to help sort a set of search results to see what is popular or most used. Therefore, views must not be considered as an absolute measurement of the number of times a map has been opened.