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The instructions provided describe the steps to enter and set a Bing Maps key in ArcGIS. This key is obtained from Microsoft.
Questions directly related to the Bing Maps key itself must be directed to Microsoft at firstname.lastname@example.org.
The procedures below are divided based on the version of ArcGIS for Desktop installed. A reference screen shot of the folder path to 'SetBingKey.exe' is at the bottom of this article.
A. ArcGIS for Desktop 10
C:\Program Files (x86)\ArcGIS\Desktop10.0\bin
B. ArcGIS for Desktop 10.1
C:\Program Files (x86)\ArcGIS\Desktop10.1\bin
C. ArcGIS for Desktop 10.2.x
C:\Program Files (x86)\ArcGIS\Desktop10.2\bin
C:\Program Files (x86)\ArcGIS\Desktop10.2.1\bin