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Error: The character '<' cannot be used in an attribute value

Error Message

ArcMap returns the following error message when loading and ArcIMS image service:
 

Error:   
"The character '<' cannot be used in an attribute value."

Cause

This is a known issue.

Solution or Workaround

Escape the angle brackets characters, < or >, using the following HTML escape characters instead: &lt; or &gt;

For example:
 

Code:
<RASTER_EXACT transparency="0.3" value="-32768"  color="0,255,0" label="Value &lt; 0" />