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In an ArcIMS Designer-created HTML Viewer, by default, all field names are displayed as they are saved in the database. You may want to display more meaningful column headings than the often-cryptic field names used in data sources. For ArcSDE-served data in particular, you may want to display simpler field names than the default OWNER.TABLE.FIELD format.
For additional information, see the section titled 'Modifying attribute data display' within the installable document "Customizing ArcIMS - HTML Viewer".
These simple edits to a few lines in the ArcIMSparam.js file allow you to associate meaningful aliases to field names.
fieldAliasList="ZONECODE:Zoning|BLDGHT:Maximum Building Height"|POP1996:Population 1996";
fieldAliasList="AREA:Area (sq. metres)";