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text formatting tag
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[ESRI software]
Tags used with text in ArcGIS that allow formatting to be modified for a portion of a text string. This allows the creation of mixed-format text where, for example, one word in a sentence is underlined. Text formatting tags adhere to XML syntax rules and can be used most places where both a text string and a text symbol can be specified. The tags are most commonly used with labels, annotation, and graphic text.
